If you had a cooking channel, it might be worth creating a video on this topic. That’s more views than the countless video embeds on our blog have sent us, which currently gets over 250,000 organic visits per month. If a website writes on the topic of pets, an article about “cars” won’t do well (unless it’s related to pets, of course). The algorithm gets somewhere between 5 to 9 minor updates every day. The more advanced the algorithm gets, the more frequent the updates.
Helpful Links
High volume keywords can undoubtedly be valuable for your SEO strategy, but your team should also take a look at lower volume — and even zero volume — keywords. Though these keywords garner a lower number of searches each month, the people placing these SEO Anomaly searches are often further down funnel and ready to complete a purchase. Google Scholar Metrics allows authors to view journal rankings and ratings by various h-indeces.
Focus on Long-Form Content
The Competitors section gives an overview of the website’s primary search competitors’ performance. Once you have created your account, you need to add your website as property before you can monitor your keyword performance. Getting featured on Google Play means appearing organically in the marketplace’s various automatically generated or curated content sections.
Generally speaking, the more links a page has—from external and internal sources—the higher its PageRank. This is the foundation of Google’s ranking algorithm and remains important today. It’s important to optimize images because they can show in Google Images and drive additional search traffic to your site. To find topics people are searching for, you need a keyword research tool like Ahrefs’ Keywords Explorer. Enter a broad topic as your “seed” keyword and go to the Matching terms report.
- Above all, make sure your content matches search intent and is helpful to users.
- Focusing on originality and adding unique insights to your content can help your content stand out.
- Go ahead and add them to ad groups and create a Google Ad campaign.
- We start with SEO consultancy to learn more about your business.
- It can be hard to get across the essence of your video in just a title or description, even tags have a character limit.
For example, it’ll check your focus keyword (target keyword) use. Only Commercial or Transactional keywords signal buying intent. This makes it easy for visitors to find what they’re looking for. You can track 10K keywords in this tool, but you only usually need to track the main keyword for each page.
The Top 10 Google Ranking Factors for 2024 (+How to Optimize for Them)
Many search engine results pages (SERPs) have SERP features, which display content in various formats. When your website appears on the first page of Google’s search results, it’s much more likely to get clicks. Oskar is highly driven and dedicated to his editorial SEO role. With a passion for AI and SEO, he excels in creating and optimizing content for top rankings, ensuring content excellence at SEO.AI. One client asked me to compare their mobile and desktop results.
Some places are more prominent in the offline world, and search results try to reflect this in local ranking. For example, famous museums, landmark hotels or well-known shop brands are also likely to be prominent in local search results. First and foremost, it’s important to note here that a Google Business Profile is a separate entity from a Google My Business account. The latter is used to gain access to and optimize the former.
Unattended issues reported in the Android Vitals will decrease Google Play’s visibility in search results and various featured sections. However, the impact on Explore traffic might be more significant than Search’s. You can use App Radar to reply to reviews directly from the tool using pre-made templates, which saves a lot of time dealing with app reviews daily. Our experience shows that most users won’t consider downloading apps with less than 4-star ratings. Even those with less than a 4.5-star rating already have disadvantages compared to an app from the same category with higher ratings.